
Modernism, created at the end of WWI, consisted of clean lines, grids and simplicity. Modernism pushed for new fonts and from there, Helvetica was born. Helvetica is a font based on being simple, clean and even, all things that are representative of Modernism."It's air, you know. It's just there. There's no choice. You have to breathe, so you have to use Helvetica" - Erik SpiekermannErik ...