Brand Identity

The name of my company is Roxana Designs, the nature of my company is a graphic design/advertisement company. I wanted to express a feeling of uniqueness by using the snowflakes - only one of a kind - as well have this feeling of balance and stability - the snowflake can be seen as two overlapping triangles, and triangles are very stable. Also the design is very precise with clean lines and proper repetition. 

I choose very organic shapes to make up my snowflakes to give it a less hard and mechanical feelings. I used the negative space in the snowflake to help give it interesting feeling and to keep it from looking too heavy, by having all the pieces disconnected it makes it look more free and loose. The light/dark purple gradient was chosen because light purple represents elegance and it's inviting whereas the dark purple gives a feeling of seriousness and power as dark purple was the color of many royals and used for villains in pop culture because it radiates power.

Starting out with the logos I went through and scraped many ideas, I sketched out a few ideas basing off of my name, initials and things I had interest as well as things I wanted to convey using this logo. After the sketching process I scanned it in and tried out the designs, finding it just didn't click. So I researched some more logos and tried a few more ideas using a city scape and some paint strokes, but this as well didn't work for me. Going through the process again, I ended up using one of my original ideas and using some references from the internet to come up with the design.

Technically I made this logo using the pen tool then going to flat color only to find issues with the look of it, using a gradient I was able to revamp the snowflake to give it a more 3D look. I had the hardest look placing the text properly with the snowflake to be visually appealing.

I intend to modify the logo by changing the the font of the text as long as the alignment. Also if possible I wanted to change the name of my company to something with a better flow and also once I finalize what I want to do with my career I want to adjust the name. Otherwise I am very satisfied with the results of my logo.

For the two other parts of promotion I want to make a necklace as well as sketch/lined book with my symbol on the cover and fitting my design. The animated logo I'm doing the snowflake fall into the middle and my name come out from the middle.